IDG CMO Perspectives: Jim Williams, VP Marketing, BlueCat

CIO | Jan 16, 2019

Jim Williams, VP Marketing of BlueCat, discusses how content is the new advertising in this edition of IDG CMO Perspectives. During the conversation with Rob O’Regan, global content director with IDG Communications, he also discusses building content that aligns with customer pain points, including both highly technical content and broader thought leadership.

Copyright © 2019 IDG Communications, Inc.