Rob Enderle

Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.

Microsoft mixed reality: From a proof of concept to a real enterprise-class offering

Trillion-dollar Azure Microsoft vs. Windows Microsoft: Finding the better path

Trillion-dollar Azure Microsoft vs. Windows Microsoft: Finding the better path

Conventional wisdom dictates that, to be successful, companies need to aggressively focus on competitors and investors. That ethos certainly defined the Windows-era Microsoft. But today’s Azure-focused Microsoft is far more...

The birth of the virtual window

The birth of the virtual window

The Atmoph Window 2 could change night into day, a bad view into an amazing one, and likely change the attitude of many of us that occupy horrid windowless offices for the better. And the world needs more technology that could make...

Microsoft and the birth of the responsible AI

Microsoft and the birth of the responsible AI

Google’s (now-disbanded) Artificial Intelligence Ethics board and Microsoft’s Responsible AI initiative are critical not only to the utility and safety of AIs but also the potential survival of the race. Getting this right is likely...

How AR, the cloud and AI could change the courtroom experience for the better

How AR, the cloud and AI could change the courtroom experience for the better

After a less-than-ideal tech experience in the CA courts, I look at how AR, AI and the cloud could vastly improve legal trials by removing complexity, increasing reliability and significantly increasing the ability of attorneys (to...

The coming virtual desktop/gaming war: Why your 2025 PC will be in the cloud

The coming virtual desktop/gaming war: Why your 2025 PC will be in the cloud

Looking at both the Windows Virtual Desktop preview and the Google Stadia gaming cloud service, it’s clear these two companies are going to run hard at each other with their unique advantages…but both could be disrupted by Amazon’s...

Hands-on with HoloLens 2: It’s even better than I thought!

Hands-on with HoloLens 2: It’s even better than I thought!

Microsoft has pivoted the device away from what looked like a consumer design focus in the first vision (with an emphasis on design) to a focus on its current practical use (emphasis on function). In the AR space, in terms of devices...

Apple vs. Huawei: Who can dominate 5G?

Apple vs. Huawei: Who can dominate 5G?

Apple is attempting to get US backing as our country’s champion against Chinese 5G/6G dominance – and that country’s effort to take tech market leadership away from the US. But Apple is the wrong company to do this, both from a...

HoloLens 2 and the beginning of a computing revolution

HoloLens 2 and the beginning of a computing revolution

The HoloLens 2 announcement at Mobile World Congress in Barcelona is part and parcel of the coming visual computing revolution. The first-generation product was impressive (for a first-generation product), but it had critical flaws....

IBM and the future of digital assistants: Building superhumans

IBM and the future of digital assistants: Building superhumans

The IBM Think Conference showcases some fascinating human enhancements that will shortly begin our evolution from human to hybrid-human to and beyond. It’s a fast-approaching future where we are individually more capable, and far less...

Anticipating supercapacitors for laptops, tablets and smartphones

Anticipating supercapacitors for laptops, tablets and smartphones

Supercapacitors are also improving at an impressive rate and are increasingly being used in ever-wider markets – including (soon) our personal devices.

Has Apple become IBM in the ‘80s?

Has Apple become IBM in the ‘80s?

Apple’s financial results bear a disturbing similarity to IBM’s near-collapse in the 1980s – which doesn’t bode well for Apple. The shift from growing the customer base to mining existing customers by increasing prices (while lowering...

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